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Marketing

Marketing

With such a large variety of marketing channels currently available, choosing the right channel can be challenging and at times an overwhelming task.

We are in the business of helping you choose the right channel, making people aware of what you have to offer, whether it's a service, a high-end product, a sporting event or a clearance sale.

Here are some of the channels we like to use….

E-MAIL MARKETING

E-mail marketing entails digital marketing or promotional strategies through e-mail. Since mailing lists are comprised of people who are already interested in your business, it is a great way to reach new customers or improve existing relationships. E-mail marketing is a cheap and effective digital marketing strategy because it provides an easy way to reach a large audience.

SOCIAL MEDIA

Popular platforms like Instagram, Facebook, Twitter, LinkedIn, and Instagram are all forms of social media which help build relationships with your audience, potentially increasing conversion rates and sales since your customers may become more loyal to your brand. Social media marketing is a cheap and effective digital marketing approach.

PUBLIC RELATIONS

At the heart of any good PR campaign is a strong strategy, incorporating all aspects of your business. We bring a campaign to life by a thorough analysis of the channels available, the message that is to be delivered followed by ongoing monitoring. Your brand will be promoted by means of press releases to news and information outlets such as radio, TV and newspapers.

BRANDING

Products and services need to have a focus, a target market, and a recognisable name, or "brand” to make it attractive and well-known. Branding often includes distinctive names, slogans, and graphics, such as a logo.

BORADCAST ADVERTISING

The broad reach that TV and Radio has, makes them one of the most popular forms of paid advertising. Marketing to potential customers through radio often relies on jingles and catch phrases, whilst TV marketing requires more investment and an lengthier process. However TV has always been a powerful medium given the emotions it can evoke through good storytelling.